Rebranding
Salon City
In October 2023, I took a pivotal role in rebranding Shop Salon City to Salon City. My efforts included leading the design for email marketing templates and website layout to align with our new brand identity, and taking charge of the Thank You letters design, adding a unique touch to our customer communications. I also worked closely with the social media team on the concept for our upcoming teaser campaign, ensuring it perfectly teases our rebranded look.
Collaborating with the Branding Director and coordinating between the marketing and web development teams, I've focused on creating a cohesive and engaging brand experience. As we move forward, my aim is to help Salon City strengthen its connection with the community and usher in an exciting future.
Website Layout
The designs above are three of the nine website layouts, including the homepage. Collaborating with the marketing agency and the web development team, discussing UX with the marketing agency while our creative design team is responsible for the UI design.
Thank You Card Design
The design below is a mock-up of the Thank You letter design. Four options were presented, and the third design was selected. Plan to print an initial run of 3,000 copies to be included in each package.
